It’s true! For over 20 years, Publicis Boise has developed integrated marketing campaigns for companies of all sizes, from start-ups to global icons—all from our downtown office.
Take a few moments to hike around the site and see what we’re all about.
For over 25 years, Publicis Boise has called Idaho's Treasure Valley home. Through a variety of mergers, the agency joined the Publicis worldwide family, providing us with expansive resources to benefit our regional, national and international clients.
Publicis Boise is part of Publicis Groupe, the 3rd largest communications company in the world. Yet despite our scope and reach, at the core we are a small boutique agency that is nimble, proactive and cost effective with the ability to scale based on our clients' particular needs.
Though our background is predominantly in B2B for high-tech and consumer electronics companies, our team's experience includes everything from food and packaged goods, government services to state lotteries and organic fertilizers.
At Publicis Boise, we strongly believe in the power of collaboration. That's why we work closely with our clients to create programs that drive their success, because a win for our clients is a win for us.
How do we do it? Simple. We believe in creating contagious ideas that ignite conversations about your brand, engaging with your customers to drive advocacy, build trust and grow business.
We tap into our B2B and B2C experience across a variety of industries and work closely with our clients to identify opportunities, set goals and develop campaigns that work.
We embrace how marketing is an ever-evolving process, with new media and new technologies emerging constantly, and leverage those changes when applicable to strengthen our campaigns and ensure greater success.
We are committed to developing smart and surprising ideas that form connections with our clients’ end customers and that strategically drive our clients’ businesses. Our services include:
Marketing Strategy and Planning
Integrated Marketing Campaigns that encompass:
Traditional and non-traditional media
Video narrative development
Customer relationship management (CRM)
Portals and collaboration
Sales Promotion/Event Planning
Application and Interactive Development
Media Planning and Buying
Vice President, Director of Client Services
168 North Ninth Street Suite 250
Boise, ID 83702
Phone 208.395.8300, Ext. 56
We’re currently looking for a couple of talented, experience Art Directors with a passion for design and an eye for detail! If you’re interested in joining our team, please send your resume and portfolio to Lynda at the address above.
For more detail about the position,
Keeping social media social
You may have recently heard about GM’s decision to scale back its Facebook marketing strategy.
At first blush, their decision seem to question the overall effectiveness of social media as a marketing tool. However, a deeper look into GM’s Facebook postings reveals a company whose strategy takes the “social” aspect out of social media by pushing content instead of engaging with customers on a meaningful level.
This Adage article offers a biting critique of GM’s approach, and provides food for thought on how not to use social media.
Read the article
Leading the way in demand generation.
In working with dozens of tech companies in the B2B space over the last 25 years, we’ve noticed that the sales process varies little from company to company. Marketing’s job is to help generate leads. Then the sales team’s role is to act on those leads and close sales.
What often gets neglected is how closely those two entities communicate throughout the process to ensure the highest level of success.
This article by TechTarget offers 5 essential tips in helping your lead generation programs be more successful in generating the best leads for your sales team. The article is free, and well worth your time.
Read the article
Be patient. Be persistent. Be successful.
In these uncertain economic times, it’s no wonder that companies are making IT purchasing decisions more carefully, and more slowly. In most cases, the time they identify a need to when a solution is installed and/or implemented can easily be months or years.
B2B marketing campaigns need to take this long sales and nurturing process into account, and employ a wide variety of inbound and outbound campaigns to connect with their audience on an ongoing basis. So when their time is right, you’re part of their consideration.
Marketo.com recently published an insightful blog regarding B2B campaigns. Specifically, they cover how many inbound B2B tactics can be greatly enhanced through marketing automation—along with traditional outbound initiatives—to improve a campaign’s performance. Check it out!
Read the article
Giving to receive
It’s amazing how a simple giveaway can generate interest. For instance, have you ever been to a sporting event and seen the reaction of fans as t-shirts are flung into the stands? Giving gifts and prizes is a great way to receive interest from customers and prospects. Yet, many marketers overlook, dismiss for forget about the power of giveaways in their marketing initiatives.
At Publicis Boise, we’ve successfully implemented numerous programs over the years that offer incentives for response, replies, action or participation to increase the overall effectiveness of each campaign. Access the case study below to see one example.
Download the case study
The social aspect of marketing
More and more, customers are accessing online resources to make their purchasing decisions. Whether it’s an IT manager at a Fortune 100 company or a parent looking for the next family laptop, their decision-making process often begins and ends online.
For marketers, it’s important to ensure accurate content is readily available. TechTarget, one of the technology industry’s leading resources for research and data, recently posted a fascinating study that provides an overview of the decision-making process IT buyers and consumers go through. As you’ll see, your online marketing and social media activities—or lack of—can make a significant difference in that process.
The study content is free, but does require a quick registration.
Access the study
As marketing experts with a particular passion for technology and consumer electronics industries, the Publicis Boise team is constantly on the lookout for the latest news and trends to keep our thinking fresh, our clients motivated and our campaigns successful.
Check back frequently for news and insights from our team!
Truth is, we have a passion for every program we do. However, as part of our commitment to the community, Publicis Boise occasionally works with local start-up companies on a pro-bono basis to help them meet their marketing and goals—or identify what those goals are.
We call these our “Passion Programs” because they give us a unique opportunity to stretch our creative thinking outside of often restrictive branding guidelines, and work with new and innovative people in our community who have a passion for taking risks and growing their business.
For more information about our Passion Program, please contact Lynda at:
208.395.8300, Ext. 56
(c) 2011 Publicis Boise. All rights reserved.
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